Calliope

2023

Packaging Design,
Brand Strategy, Workshop

Calliope, inspired by the wisest and most assertive of the nine Muses in Ancient Greek mythology, embodies the beauty of both mind and soul. Focusing on inner beauty and the well-being of mind, body, and soul, their candles are designed to be both aesthetically pleasing and beneficial to health, using completely non-toxic wax and organic ingredients.

At Fe&Co, we ran a brand workshop and strategy session to define Calliope's mission and direction. We designed packaging for four distinct candle fragrances, featuring illustrations of Calliope with adaptable details to reflect each scent. Calliope serves as a symbol for everyone, showcasing versatility and changeability, and resonating with the unique qualities of each fragrance.