Flora & Fern

Meet Flora and Fern, a local florist redefining floral artistry for stylish city dwellers. As their creative partner, I've helped shape their brand identity, starting with a striking logo design that captures their bold and punchy approach. From creating an exterior mockup to envision how the logo would visually stand out to curating a photography bank for future shoots, I've ensured every aspect reflects their unique style and ethos.

Drawing inspiration from cutting-edge arrangements and their vibrant personality, I developed a colour palette that balances moody neutrals with vivid brights. These colours not only stand out in a sea of pastels but also mirror Flora and Fern's bold designs and arrangements. With a keen eye for detail and a passion for creativity, I've collaborated with Flora and Fern to create a brand that leaves a lasting impression on their stylish clientele.