Young-ish Podcast

How do you design a brand that captures the balancing act of adulthood—growing wiser without losing that youthful spark?

This was the challenge we embraced when collaborating with Young-ish, a podcast that dives into the messy, meaningful process of coming of age in your 30s. Co-hosted by Tanvi Girotra and Rachel Stephenson Sheff, Young-ish is more than just a podcast. It’s a community for navigating the roles of leader, partner, parent, and more—roles that feel equal parts exciting and daunting. Through raw conversations, intimate dinner salons, and reflective musings, Young-ish reminds us that we’re not alone in figuring it all out.

To bring this vision to life, we created a brand identity that embodies both optimism and nostalgia. Vibrant yellow radiates energy and curiosity, while grainy, vintage-inspired photography nods to cherished memories of the past. The design strikes a perfect balance: polished yet playful, introspective yet inviting, relatable but never too heavy.