The Rhubarb Society
2022
Visual Identity, Illustration, Packaging, Merchandise
The Rhubarb Society, founded by influencer Tamsin Wong, started as a fun moodboard and has blossomed into a thriving community and long-form content platform. Named after her dog (Rhubarb) and styled like a whimsical yet classy London members' club, it’s a go-to place for art, culture, and shared passions. At Fe & co, we crafted a unique brand pack, designed eye-catching Packaging, created a memorable Logo, and character illustrations to bring the society to life.